AZ CRM - Hosted CRM solution

Hosted CRM is an arrangement in which a company outsources some or all of its customer relationship management (CRM) functions to an application service provider (ASP). The hosted CRM model is said to increase return on investment (ROI) by decreasing costs and allowing a company to focus more resources on its main business areas. In-house CRM, on the other hand, while more expensive, is also said to allow more customization. Companies offering hosted CRM include Siebel, Salesforce.com, and UpShot.

Salient features of Hosted CRM solutions:Simplicity And Ease Of Integration

There’s no sense in investing in CRM technology if you can’t get your workers to use it. Nothing hurts adoption more than a difficult to use and difficult to implement application.“Simplicity and integration into daily routines are very important features".As is often the case, “the more complicated the software and the more functionality it had — which usually did not relate to what we required — the more people refrained from using it. What we needed was a simple CRM system which integrated with software that we used on a day-to-day basis.”

Remote Access

A CRM solution that can only be used in the office is really no solution at all. Data must be entered into it from all manner of locations — at trade shows, at customer sites, from partners’ premises — and remote workers can’t be handicapped by a dumbed-down version of the solution.

Stronger Multichannel Support

Primarily because of the need to support mobile access, but for other reasons as well, support must be stronger and available through more than one channel. “A service phone number is essential and not just online help; instant chat lines are good, too,” said Jennifer A. Goldman, CFP, principal at My Virtual COO.

Integrated Analytics

It is not enough to collect data; you must also understand it and what it signifies before you can use it as a basis for action. CRM solutions must provide business users with access to decision-making analytics, both for sales and for marketing.

Campaign Management

A CRM solution should provide powerful campaign managementfunctionality, enabling workflow from initial campaign concept through build, test, deployment and measurement.

Points to ponder

Simplicity and ease of integration

 Flexibilty and customization

 Lead generation and follow-up tracking

 E-mail & SMS based leads management

 Tailor made solution for your business needs

 Track your sales activities